Privacy Policy
Last Updated: 2026
Welcome to Apples The Play ("we," "us," "our," or "Company"). We are committed to protecting your privacy and ensuring you have a positive experience on our website at applestheplay.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our Website, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, device type, browser type, and operating system when you visit our Website.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and track user interactions.
- Usage Data: We collect information about how you navigate the Website, including pages visited, time spent, and links clicked.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand user behaviour on our Website
- To track affiliate referrals and commission purposes
- To improve the functionality, content, and user experience of the Website
- To comply with legal obligations and prevent fraud
- To send you promotional materials and updates (with your consent)
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Necessary for the Website to function properly.
- Analytics Cookies: Help us understand how visitors use the Website.
- Affiliate Tracking Cookies: Used to track referrals to casino partners.
- Marketing Cookies: Enable us to deliver targeted advertising and measure campaign effectiveness.
You may opt-out of non-essential cookies by adjusting your browser settings. Please note that disabling cookies may affect Website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Website contains links to third-party casino operators, gambling platforms, and affiliate websites. We are not responsible for the privacy practices of these external sites. We strongly encourage you to review the privacy policies of any third-party sites before providing your personal information. Any data you provide to these sites is governed by their own privacy policies, not ours.
Your Rights
Under UK data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- The right to access your personal data
- The right to rectify inaccurate or incomplete information
- The right to erase your personal data (right to be forgotten)
- The right to restrict processing of your data
- The right to data portability
- The right to object to processing
- Rights related to automated decision-making and profiling
To exercise these rights, please contact us using the details provided in the Contact Us section below.
If you are located in the US, you may have rights under the California Consumer Privacy Act (CCPA) or similar state laws. Please contact us for more information about your rights.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, accounting, or reporting obligations. The retention period may vary depending on the context and our legal obligations. When your information is no longer needed, we will securely delete or anonymise it.
Analytics and usage data are typically retained for up to 24 months, unless a longer retention period is required by law.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days of receipt.
If you are not satisfied with our response or believe we have violated your rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.